SoPro Toolset

How does your campaign stack up against the SoPro cross-campaign Averages?

Stage conversion rate	Pipeline stage	Cost Per unit

Enter Prospects Engaged:	Prospects Engaged 750	£ per prospect engaged
SoPro Average 51.1%	Opens 386	£ £ per open
SoPro Average 14.5%	Responses 113	£ £ per response
SoPro Average 3.7%	Leads 32	£ £ per lead
Our job is done here. How strong is your lead conversion game?

Enter Lead to Pitch Conversion: %	Pitch 16	£ £ per pitch
Enter Pitch to Proposal Coversion: %	Propose 8	£ £ per proposal
Enter Proposal Close Rate: %	Close 3	£ £ per deal

Monthly cost

£20,000

Average Deal Value

Monthly Sales Revenue

£930,000

£2

Average cost per
prospect engaged

£54

Average cost per
qualified lead

£105

Average cost per
proposal out

£333

Average cost per
won client

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B2B channels.

SoPro reports which channels
are still active, which are
offline and which are
delivering results.

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in the world of B2B prospecting?

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HOW DOES YOUR CAMPAIGN STACK UP AGAINST

THE SOPRO CROSS-CAMPAIGN AVERAGES?

Enter Prospects Engaged:

Stage conversion rate

Pipeline stage

Cost Per unit

SoPro Average

51.1%

Opens

386

Cost per open

£

SoPro Average

14.5%

Responses

113

Cost per response

£

SoPro Average

3.7%

Leads

32

Cost per leads

£

Our job is done here.
How strong is your lead conversion game?

Enter Lead to Pitch Conversion:

Enter %

Pitch

Cost per pitch

£

Enter Pitch to Proposal Coversion:

Enter %

Propose

Cost per propose

£

Enter Proposal Close Rate:

Enter %

Cost per close

How does your campaign stack up against the SoPro cross-campaign Averages?

Stage conversion rate

Pipeline stage

Cost Per unit

Enter Prospects Engaged:

Prospects Engaged

£

per prospect engaged

SoPro Average

51.1%

Opens

£

£

per open

SoPro Average

14.5%

Responses

£

£

per response

SoPro Average

3.7%

Leads

£

£

per lead

Enter Lead to Pitch Conversion:

Pitch

£

£

per pitch

Enter Pitch to Proposal Coversion:

Propose

£

£

per proposal

Enter Proposal Close Rate:

Close

£

£

per deal

Has COVID-19 triggered a need to re-think your business or marketing strategy?

Looking to increase sales or de-risk your sales model?

SoPro is rated 5 stars on Capterra and Trustpilot.

Launching new products or services? Targeting new markets?

Curious about how SoPro helps businesses identify and engage with qualified prospects?

Pandemic prevention measures are limiting most traditional B2B channels.

Want to keep up with all the latest developments in the world of B2B prospecting?

Adjusting to lockdown? Pivoting your business? New messaging? Revised targeting?

Curious about what SoPro does?

HOW DOES YOUR CAMPAIGN STACK UP AGAINST

THE SOPRO CROSS-CAMPAIGN AVERAGES?

Enter Prospects Engaged:

SoPro Average

51.1%

386

£

SoPro Average

14.5%

113

£

SoPro Average

3.7%

32

£

Our job is done here. How strong is your lead conversion game?

Enter Lead to Pitch Conversion:

Enter %

£

Enter Pitch to Proposal Coversion:

Enter %

£

Enter Proposal Close Rate:

Enter %

£

Has COVID-19 triggered a need to re-think your business or
marketing strategy?

Looking to increase sales
or de-risk your
sales model?

Launching new products or services?
Targeting new markets?

Pandemic prevention measures are limiting most traditional
B2B channels.

Want to keep up with
all the latest developments
in the world of B2B prospecting?

Adjusting to lockdown? Pivoting your business?
New messaging?
Revised targeting?

Curious about what
SoPro does?

Our job is done here.
How strong is your lead conversion game?